The revenue drivers I currently include in my business
concept for the class include customer retention, customer acquisition, product
innovations, new merchandising strategies, pricing and promotional strategies,
new sales channels and distribution strategies, changing consumer/customer
dynamics, technological advancements, entering into new markets, and lastly,
mergers and acquisitions. These are the different ways this company makes its
money.
The kind of product offering I believe should be next will
be a surf bard with an installed waterproof radio. This is the next biggest
thing that I know my customers want because they are always asking about
waterproof headphones and cell phone cases so that they can listen to music
while they surf.
After going on Amazon I found a product called a SoundBot
and it is a waterproof speaker that lasted over 6 hours and connects via
Bluetooth to any device! It also is equipped with radio and other cool things
like audiobooks.
This is a picture of the SoundBot.
The customer reviews for the product gives it a 3.8/5 stars,
but is highly liked because of its waterproof abilities, loud speakers, endured
multiple natural disasters, portability, and great size. The customers
although, do not like the unclear radios, not easily accessible radio stations,
temperature resetting to Celsius, and how you have to manually turn off the
speakers.
I would change this speaker so that it has a built in
microphone and one can speak when they want to turn it off. As well as
providing it with a clip on so that one can put it on anything.
I think this product would make a great edition to my
surfboard if it was built in to the side of and could be easily clipped on or
off for adjustments. This product and my product would work hand in hand with
each other, tremendously helping one another out.
Hi Alexa,
ReplyDeleteI like the idea of a waterproof radio that can be attached or detached to a surfboard. When I was living in California I had many friends who surfed regularly that would have appreciated this product tremendously. Even though you were very specific on your next venture, which is extremely important, would this product be exposed to a market that is too narrow? I would definitely market it with the capability to be used on a surfboard, but I would also be sure to try to include anyone else who may be around water and not necessarily surfing. Overall, great post! Check out the next piece to my venture if you have some spare time. I would love your feedback.
Richard
http://richardjeffries.blogspot.com/2016/03/amazon-whisperer.html
Alexa, great job completing this assignment. I love the idea of attaching the speaker to a surf board and being able to listen to music while surfing. That would be super cool. I wonder how resistant to water it actually is and for how long. I too chose a speaker as my amazon product, but mine was too bring a cooler environment to my food truck. http://katieaustintx.blogspot.com/2016/03/amazon-whisperer.html
ReplyDeleteHey Alexa,
ReplyDeleteI think this is a really viable option to go with your surfboards. When people go to the beach then most of the time it is a social event often having music. I believe this will be a great addition because people can now take the speakers out into the ocean when they want too. Keep up the good work and here is how I did my post:
http://goobirs.blogspot.com/2016/03/amazon-whisperer-week-11.html