Wednesday, March 30, 2016

Venture Concept No. 1

oncept for the class include customer retention, customer acquisition, product innovations, new merchandising strategies, pricing and promotional strategies, new sales channels and distribution strategies, changing consumer/customer dynamics, technological advancements, entering into new markets, and lastly, mergers and acquisitions. These are the different ways this company makes its money. 
The kind of product offering I believe should be next will be a surf bard with an installed waterproof radio. This is the next biggest thing that I know my customers want because they are always asking about waterproof headphones and cell phone cases so that they can listen to music while they surf. 
After going on Amazon I found a product called a SoundBot and it is a waterproof speaker that lasted over 6 hours and connects via Bluetooth to any device! It also is equipped with radio and other cool things like audiobooks.

2 comments:

  1. Alexa,

    I think you have a good idea, however I think product variations already exist. There are several Bluetooth speakers that you can attach to your self and play wirelessly. There are also several variations of water proof speakers, but if you could find a way differentiate your product you definitely have a viable idea. If you get a chance here is the link to my post. http://ericchyattesblog.blogspot.com/2016/03/venture-concept-no-1.html

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  2. Hi Alexa! I think your blog could have been more thorough and descriptive. Love the concept! It's a great, innovative idea that will always have a target market. I'm not sure if it exists because it does sound easy to develop, but otherwise it's a really cool concept. This solves the issue of non waterproof technology and it's such a shame when you can't ride the gnarly waves while jamming out to your favorite tunes! Overall, good job!

    Check out my Venture Concept No. 1
    http://nazani95.blogspot.com/2016/03/venture-concept-no-1-week-12.html

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