Interviewing Customers No. 3

The questions I intend on asking come from the last interviewees and their advice/comments. I intend on asking more interviewee experience questions that offer useful information on my products and the interviewees’ experiences. I also intend on asking more questions that really make the interviewee think about why the product is useful towards them and only them. What makes this service so different and reliable than others?

First interviewee: Since last time you stated that my product was good and you would definitely recommend it to a friend, has anything changed since we changed our products?

-       Yes, I found that the more products you had, the more I found this shop to be useful because I know I can rely on SurfsUp in the future for all products surfing and watersport related.

Second: How do you benefit from the shops we have opened up on the west coast?

-       I benefit greatly from the new shops because I don’t have to order online, I can go straight to the store to view the products I want.

Third: Do our services meet up to your standards? If so, how?

-       Yes, your services seem to be up and running more than they ever have, with that being said I feel it is due to the target audience you have changed. I say this because you have started to make this product more male-friendly rather then for both genders because men and women fit very differently when it comes to apparel.

Fourth: Since the last interview, you stated that we need to fix some things, so, we took it upon SurfsUp to take that advice and open up more shops, as well as having more services providing to our customers. Have you seen this change?

-       Yes, I actually saw a change in customer service and feel that I would now recommend it to anyone who asks where he or she should buy his or her water sport equipment or surf gear/apparel.

Fifth: How would you say we are changing our products and services? In a good way or bad way?

- I’d say your services are definitely changing for the better, but as a woman I also feel like the woman’s apparel needs to be different than the men’s. I know SurfsUp tried to make it so anyone can wear any of the apparel or use any of the equipment, but its better to differ the two between genders’ because it fits better that way.

Since YouTube on my phone wasn’t working to upload these, I conducted the interview on the same people and had each of them speak again, but with different questions. The questions included:

https://www.youtube.com/watch?v=ael2qFMH_L0

https://www.youtube.com/watch?v=uo_xJDZdDTU

https://www.youtube.com/watch?v=EQZZK-O17NI

https://www.youtube.com/watch?v=MA0_RFphEtU

https://www.youtube.com/watch?v=EFBiVbMJBaI

What I have learned from the interviews is that each interviewee had a different aspect on what my company SurfsUp is all about and what services we are providing for them. I saw that it really depended on the persons’ tastes, likes, and dislikes. Those are the things that a business owner has to look for when selling a specific product.