The Twenty Percent

The business owner I chose was completely at random and his name was Ryan Amoils. Ryan Amoils is an entrepreneur who has created his own business in the drone world. His target customers are primarily people looking for video recordings and photography in an aerial view. His target audience is mainly directed to people who are having parties such as bas mitzvahs, weddings, quinceañeras, etc. The customers unmet needs are non applicable because their needs are filled by this company. They find their customers by publicizing it all around Miami and local other areas in South Florida. Their customers’ demographics range from Hispanic to white to African American, and all age groups. Their customers consume media in which Ryan provides for them with his drone providing them pictures and videos are their event. Ryan does not want a video recording of himself.

After talking to the customers the entrepreneur described, it came to be that his business is very successful because it has one main goal, to take aerial viewed pictures and videos. They came up with many different comments on how well his business does.

The entrepreneur definitely adequately understands his customers’ problems and meets them as well as he can. Since his business has one main goal, not much can go wrong besides his drone not working, or not taking clear enough photos. The differences are as stated above, very limited because of the one thing that his business does. The only differences existing are because of bad quality photos and what not, which Ryan Amoils always takes charge of and fixes right away.